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Jurlique – Brand Overview

Note: if you want to go directly to overview, scroll down a bit, till you see “Jurlique – Brand Overview” heading.

Today I’ve made the most exciting trip to Whole Foods, with full intention of quickly buying an eye-cream. I was going to make an ultra quick choice. But after an hour of agitated discussion with my companion and the sales girl, I was still standing glued to the skin-care isle floor, paralyzed by indecision. (I’m always fussy about eye-creams, as my eyes rebel against almost everything I try. So I don’t particularly cherish the idea of spending fifty dollars for a tiny jar that could make me look like Dracula’s long lost sister.)

Sensing that we were going nowhere, the frustrated sales girl gave both my companion and I samples of reputation-wise deserving eye creams: “Daily Revitalizing Eye Cream” by Dr. Hauschka, and “Herbal Recovery Eye Gel” by Jurlique. Four cute little patches, completely free.

Both my companion and myself have agreed to try them out, starting with Jurlique. First thing tomorrow. And I intend to write an extensive review, which hopefully will not include swollen eyes, fallen lashes, or x-ray vision…

But until that time, I figured I’ll do some more homework about Jurlique (since I’ve already tried Dr. Hauschka in the past, I wanted to know more about the alternative).

Here is what I found out:

Jurlique – Brand Overview

Jurlique International Pty. Ltd. is an Australian based company, that was founded in 1985 by Dr. Jurgen Klein, who has a PhD in Chemistry and a Naturopath Qualification. It manufactures and markets high-end natural-based skin care and aromatherapy products and herbal medicines in 20 countries via 30 or so company-owned concept stores plus a further 5000 retail outlets. (source: smart company)

Jurlique uses organic and biodynamic ingredients in it’s formulas. The company owns two farms spanning over 165 acres in South Australia, where they grow over 35 different varieties of plants and flowers. 95% of the herbal ingredients used in their formulations are from these biodynamic farms. The balance of herbs, such as Arnica and Witch Hazel, cannot be grown in South Australia, so they are imported from certified organic farms.

Jurlique uses bio-intrinsic methods to get the plant extracts. When asked what it ment, Dr. Klein explained:

“we are very Biodynamic. ‘Bio’ is the organic part, ‘dynamic’ is the energy part” It relies upon potentising. We use an ancient Spagyric method from the middle ages, written down first in 1715. We call this the “Bio-intrinsic” method. With this method, the plant material is steam distilled to gain the volatile substances, followed by a percolation process to produce the liquid extracts, and the remains are then ashed to produce the vital trace elements. All substances derived from these three separate processes are then reunited to produce an extremely potent plant extract.”

(you can read a full interview with the founder at TMOrganics: )

The company’s guiding philosophies include naturopathy, alchemy, anthroposophy, aromatherapy, and herbal medicine. They are focused on preserving the “life force” of the plants they use. This is a quote from Jurlique’s official site:

“life comes from life. The soil is alive. Plants and flowers are living. Life is ever-present and recurring. That life is in our products. Our products are very much alive, the moment that they touch your skin. Life from life.”

As you may remember from my previous writing this philosophy is close to my heart.

The only issue I’ve found about Jurlique, is that it has gotten itself into trouble with the Australian Federal Court, and in February of 2007 it was fined $3.4 million for resale price maintenance. I.e. they “encouraged” the resellers to maintain a certain price level. I don’t think this is a sign of anything with the product. But it does somewhat explain the high prices. And made me really appreciate the “freeness” of the samples.

Lest anyone thinks any different, Jurlique is a successful business. Businesses are there to make money. They are trying to make more money, just like everyone else. They don’t want their products to go down in price, cause that would undermine the “premium” image of the brand. The only reason you and I have heard about Jurlique, is because of it’s premiumness. It’s a marketing strategy. Every business has one. I’m saying this as a business school graduate, which I am. (Which also explains my obsessive research into financial data of companies I discover – and I didn’t find any financials on Jurlique… I did try…)

Were they right about how they went about doing it? I don’t know. I’m just presenting what I found. I don’t demonize people for wanting to make money. But it does serve well to remember that not everything a company “says” on its official page necessarily reflects everything it “does”.

But for now I’m still quite excited about trying out the samples. I haven’t heard anything negative about the products. So I’ll choose to believe that when Dr. Klein wears his “herbal” hat, he is much more focused on making a quality product, then on what price it can be sold at. So stay tuned for the reviews.

Update: Jurlique Herbal Recover Eye Cream Review is now posted.

Second Update: Dr. Hauschka Daily Revitalizing Eye Cream Review is now posted.

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9 comments

1 Heidi { 05.04.08 at 10:59 pm }

I am in heaven! Love beauty and nature and you have found both in one product. Will check it out at Whole Foods. Thanks for the tip.

2 julena { 05.05.08 at 1:41 pm }

Yes, they seem pretty good .

And the early test results are pleasant too — my eyes are still here :)

3 Jurlique Herbal Recovery Eye Gel Review — Organic Makeup and Skin Care { 05.08.08 at 10:53 pm }

[...] this is the first of the promised reviews: Jurlique Herbal Recovery Eye Gel. I gave it a fair try. Three days. My companion gave it almost a [...]

4 Laura { 05.10.08 at 5:28 pm }

I’ve been using BRYCE Organics. They have an awesome facial scrub line that’s made from all organic ingredients. I absolutely love it! They have ones from pomegranate to lemon to vanilla bean and I believe all the extracts and oils used come from specific states or countries that specialize in those fruits. I wish everyone could try it and see how I feel. Organic and natural is definitely the way to go these days. I think their website is http://www.bryceorganics.com.

5 julena { 05.10.08 at 8:42 pm }

I love finding out about new brands! Thanks, Laura. I’ll definetly check them out.

6 Laura { 05.22.08 at 3:09 pm }

Julena-

Did you try one of the BRYCE Organics products? How do you like it?

7 julena { 05.22.08 at 10:57 pm }

Laura, I haven’t tried them yet, cause they don’t have any in my area! (I do live in the middle of nowhere :) ) I will check them out if I run into them…

Because my skin is dry and very sensitive I’m very cautious when it comes to scrubs. So I use oatmeal! You can check out my recipe at http://www.organicmakeupandskincare.com/blog/2008/05/the-best-skin-care-tip-you-ever-got/ It costs pennies, takes seconds to make, is natural, gentle and organic!

8 Laura { 06.30.08 at 4:53 pm }

I believe you can buy online at http://www.bryceorganics.com I bought a body mist the other day and they have a special promotion going on, buy one get one free!!! I’ve noticed that they are VERY gentle on the skin, especially the meyer lemon and hawaiian coconut facial scrubs. Hope you get the chance to!

9 Karen { 10.05.08 at 4:05 pm }

Know why their products sell so well? Because they smell great – every bath and body manufacturer knows that the nose sells! Hate to break it to you, but Jurlique products are loaded with synthetic fragrances – essential oils just couldn’t get them the $ they desired. Trust me, we had an independent lab run a GC and it was confirmed – over 60 synthetic fragrance compounds in each of the two products we had tested. This was also with their old packaging – which touted ‘no synthetic fragrances’. These days they call they’re synthetic ingredients ‘nature identical’ – buyer beware, ‘nature identical’ is a fancy and misleading term for synthetic synthetic synthetic. Their founding principles included ‘purity, INTEGRITY and care’. They still operated under that principle when they were selling fake products.

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