Organic Wear by Physician's Formula

organic wear makeup bronzer

Yes, I'm surprised myself to find a pretty good natural makeup line available at a local pharmacy. Before I go any further let me just state that I understand that the actual “organic” component of Physician’s Formula makeup is not as high as I would ideally like. In some of the products it seems really minimal, and the EcoCert certification (most of the products are EcoCert certified) itself is one of the most controversial in terms of its requirements being least demanding on manufacturers. Nevertheless, I still feel that this makeup is natural enough to be featured here.

For Physician's Formula "Organic Wear" line is "100% Free of Harsh Chemicals. 100% Free of Synthetic Preservatives. 100% Free of Parabens. 100% Free of GMO’s. 100% Free of Synthetic Colors. 100% Free of Synthetic Fragrances. 100% Cruelty Free."

And that's a rather impressive set of freedoms, don’t you think? All of the packaging is recyclable too, which is another bonus. The products are also vegan (except for the brushes which use goat’s hair).

Ever since Organic Wear hit the market there is been a frenzy around it. The very concept – buying organic makeup at your local main stream store was a groundbreaking idea. And I think that’s a good start -- not all of us have the luxury of Whole Foods next door.

organic wear mascara

When the line was originally released on the market it only covered the basics: concealer, powder, bronzer, foundation and blush. I could see the point -- the face is the part with the most surface area and usually most abused by mainstream cosmetics. But I was still hoping for more in the lipstick and mascara department. Well, the line now includes a Lip Veil which is a “Lipstick + Lip gloss + Lip Balm” combination, an eye liner, a scrumptious lip gloss and a just released mascara.

In fact the mascara is the really big news. It is a 100% natural mascara and most people agree that it performs just as well as a regular mascara.

But, of course, Organic Wear’s best aspects are its convenience and price. You can buy it at a regular store near you and the items are really cheap. The mascara is currently only about $10 US.

It is important to realize that Organic Wear is not a mineral makeup. It is based on botanicals such as soy, olive oil, and aloe. 

You could buy it online from the likes of Amazon. But you can just as well go to almost any mainstream pharmacy and browse in person. If you are in the US, check stores such as Wal-Mart, Target, Walgreens and Albertsons. In Canada it is available in Wal-Mart, Zellers, PharmaPlus, Shoppers Drug Mart and Loblaws.

Update on August 2010: It's been recently brought to my attention that some of the newer products in the line are not scoring so well in the "safety" department. I'm keeping this line on the list, since for those of us that don't have access to premium organic brands in special stores, this is still a good alternative (and an affordable one). Many of the products, including lipsticks, concealers, powders and foundations have very low hazard scores on the cosmetics database. But some do not. So, if you are not sure, you can consult this product safety list on cosmetics database.